bd home launches new website

One of the websites I was involved with designing and developing this Spring was for San Francisco interior designer Beth Daecher.  Beth has had her own burgeoning design business since 2002, but only recently decided that she needed to grow her business from a marketing standpoint, choosing to finally pull together a website that showcases her work.

            

One of main issues I always run into with designers is compiling a portfolio of work that showcases a complete design aesthetic based on their past projects & arranging for a photographer to shoot at a reasonable price that allows the designer to compete with the big designers in the local industry.  The project images are the crucial part of the web design and the end goal is a cohesive site that looks beautiful and doesn't break the bank.  

     

                

San Mateo photographer Jenny Watts fit the bill perfectly for the interior shots.  She is creative and dynamic, her prices are BEYOND reasonable and she is FAST.  We left our first shoot together in three hours time and over 50 usable shots for not only Beth's website, but her blog as well.  So in concrete terms, that is one house, 50 shots, including head shots and images for future blogs.  Jenny is not only a pleasure to work with, her end product fits the bill perfectly for new designers who need to build a professional portfolio quickly and have the past projects to do it.  

Take a peek for yourself at Beth's website.  Since launch Beth has had quite a bit of traffic on the site and has landed a couple new projects.  It was such a pleasure to collaborate with Beth, she is not only a smart and fun woman to work with, but as her new website can attest to, fabulous interior designer.  www.bdhomesf.com.         

Coupar Consulting celebrates Tinsley Hutson-Wiley's "In Her Shoes" Closet for San Francisco's Decorator Showcase House

Meeting Ross-based interior design, Tinsley Hutson-Wiley, it would be hard to guess someone so gracious and unassuming could pack so much drama into such a small space as she did in the Gloria Vanderbilt inspired "In Her Shoes" closet for the 2011 San Francisco Decorator Showcase House, showing now through the end of May.  But that is exactly what Wiley accomplished with a mixture of large-scale patterns & bold colors.  

An heiress, painter, designer, writer, entrepreneur, socialite, and icon: Gloria Vanderbilt is synonymous for impeccable style and an unmistakable eye for detail. This shoe-side escape is filled with delightful details to inspire while pondering the dilemma -- what to wear?  Beyond a black and white ruffled curtain lies a Suzani-inspired runner.  A pagoda lantern illuminates Chinoiserie ivory, pink, and black lacquered shelving with faux bamboo trim.  

Wiley truly created a retreat that would make any woman feel like a New York Socialite.  Already gaining the attention of shelter writers like Diane Dorrans Saeks and others, I can’t wait to see what Wiley comes up with next.  In the meantime, I will just have to visit her home & garden store in Ross for inspiration and treats for the home.  Sign-up for her news letter on the latest products, design tips, and trunk-shows by emailing  tinsley@thwinteriordesign.com, or visit her website at www.thwinteriordesign.com to learn more about the designer, take a peek at her current and past projects and meander through her store offerings.  I particularly like her facebook page for the latest images of store products, press features and upcoming events.  You can find her on Facebook under Tinsley Home & Garden.    

All of Wiley’s Showcase items go on sale on May 30th, including the beautiful pair of French Art Deco chairs, sconces from Circa Lighting with custom shades, framed fashion sketches from the 1930s and 40s, and more.  Shop in-store or online. 

Since 1977, all proceeds for the San Francisco Decorator Showcase house tour benefit University High School.    

Welcome to Coupar Consulting: The Blog!

Coupar Consulting is a San Francisco based business consulting firm that specializes in providing support and structure for small businesses.  

At Coupar Consulting we believe that people thrive when an organization gets strategic about how they run their business.  We provide quick solutions, ground them with long-term vision and goals, and analyze how the office can operate efficiently.  The end result is transformative and the work becomes satisfying.    

We offer a la carte as well as expanded integrated services that support small business growth.  

• Business coaching: identification of business goals, timelines, and benchmarks for success

• Business financials: budgeting and projections, maximizing revenue centers, and setting utilization goals 

• Marketing: strategies & collateral for client procurement and editorial campaigns

• Product development: solidify and segue design concepts to wholesale and retail opportunities

bd home interior design. photo: jenny watts photography

As our business grows we would like to use this blog as a place to share what we're up to as well as give helpful tips for running a small business.

We hope you enjoy!