Monday, July 11, 2011

Summertime: the perfect time to develop your marketing and website

Clients vacationing, longer days, and the slightest feeling of ease in the office, summertime is a great time to turn your focus on the development of your business in preparation for a busy fall.

One of the best ways is to focus on the marketing and branding of your business. Developing your visual identity can be a great creative outlet, especially when its not sandwiched between the heavy load of design deadlines that September brings.

Here are some of our most requested summertime offerings in anticipation of fall:

Basic website: Everyone needs a professional web presence that is easy to find and showcases your design talents on a visual and written level. At Coupar Consulting we offer affordable full website design & development. This service includes meeting and advisement on visual site layout, & copy development: including SERVICES & BIOGRAPHY. Our websites includes blog development and build out linked your website site and a client login page for easy communication on projects between client and designer.

Examples of basic website design & development are: www.couparconsulting.com, www.designerdujour.com, www.bdhomesf.com, www.theperfectsettingdesign.com, www.rhondalanierinteriors.com, www.thecompletekitchen.com, www.leslielundgren.com.

Recent website concept development for Julie Mifsud Interior Design

Our sites are developed to benchmark your firm with top interior designers, allowing opportunities for more meaningful visibility with clients and magazine editors. We strive to develop the sites that are easy to access from a mobile device so that the information is streamlined and easy to browse, -- a must for your client base which is most often multi-tasking while shopping for designers.

All of our websites are content manager based so that they can be updated internally by you or a staff member in your firm. A great advantage to keeping your portfolio current.

This basic site is a very comprehensive package. Beyond the design and build of the site, we also advise you on all aspects of content development so that you are competitive with other designers in the industry. Coupar Consulting focuses on maximizing and showcasing your firm's unique talents and offerings. We offer suggestions and advise on what areas of design to promote to access the most clients and maximize profits.

We develop branding landing pages for view while your full website is in development.
Recent Landing Pages for Etsy Retail Concept Goose Vintage & Event Planning Company The Perfect Setting
MARKETING ADD-ONS:

Logo Development: Every designer needs a logo that is a representation of his or her interior aesthetic. Something that shows style and industry relevance. At Coupar Consulting we develop logos that easily translate into business cards, postcards, letterhead, blog, and constant contact (email marketing) templates. Along with the logo the formatted client marketing deliverables include: formatted business cards ready for print, postcard design ready for print, letterhead jpg for all contracts, work orders, faxes and Microsoft word documents, and constant contact eblast template that matches website, is easy to update and promotes brand continuity.
Recent Logo Concepts for Interior Designer Lisa Bakamis & Designer du Jour Staffing Company
                                       
      
 

Marketing & Website Training: Once the website is built, Coupar Consulting can provide training on updating the site and integration of Social Networking and marketing. We cover basic photoshop, constant contact email creation, & blogging. Training includes tips for streamlining all social media so that it is easy to reach the maximum number of potential contacts with the least amount of effort.

Social Media Set-up: Coupar Consulting offers set-up & Integration of Linked-in, Facebook, Twitter, blog and constant contact so that updates and marketing is generated from a single point of origin and routed through all social media sites with the least effort possible. Consulting on design and direction to make the sites rich on visuals & content to stimulate interest. Design and development of additional visual templates as needed.

Photo shoots: With clients vacationing summer is a great time to update your portfolio and photograph any completed projects. Coupar Consulting works with a range of fantastic photographers that fit a variety of budgets. We are on site for the shoot and help you to train your eye for photo styling so that you can continue to work with our photographers on your own to pull together beautiful interior shots that are a reflection of your design and brand.

        

Recent photo shoot with talented San Francisco Interior Designer Alexandra Torre.  Website currently under development.  Photography by Jenny Watts.

All of our offerings are designed to be affordable and integrated to your business. We strive to create solutions that can be internalized and continued within your firm's structure, empowering you with effective business solutions that manage costs and maximize profits. Visit us online at www.couparconsulting.com for our complete list of offerings and services.

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